Case Study

Brief: Market Research

Company: Civica is one of the UK’s most experienced providers of consulting, software and managed services. Supplying many organisations in the UK, Australia and the USA, including over 700 local authorities, Civica has a 20-year history of providing software and services to local government, criminal justice, healthcare and education organisations, as well as a number of major commercial firms. It is a market leader in many areas, such as financial systems.

Industry: Software / Consultancy

Problem: Civica were considering offering a new product and needed in order to establish levels of interest and assess the viability of further investment. A limited budget was allocated to this project and it was important that maximum results were achieved. A direct mailing campaign can prove costly and often shows a low response rate, so a different approach was required.

Solution: Blueberry Marketing Solutions Ltd decided that it would be best to approach IT managers and ran a 5 day mini project to contact those people within relevant industries.

Results: Running the project in this manner saved Civica £3,500 on their initial estimates for the research, by avoiding the use of direct mail we ensured that contact was made with the most relevant people and warmer opportunities could be identified and developed during the call. 37 leads were generated during the market research calls, and Civica were able to get the information they needed to justify further investment in their new products.

Quote: ‘Blueberry staff were easy to get along with, flexible to our requirements and took excellent care of us as a customer. They quickly learned all the terms and parameters of the telemarketing campaign therefore the quality of leads generated was excellent and most importantly they delivered the results on time and within budget’.