Case Study

Brief: Increasing market awareness, generating sales appointments

Company: Revolution Viewing specialise in virtual tours, enabling companies and institutions to showcase their buildings and facilities. Virtual tours and 360° interactive movies provide an engaging visual experience for potential customers and have proven to be an effective marketing tool for a wide range of industries.

Industry: Virtual Tours, 360° Panoramas

Problem: With large clients such as Bryant Homes keeping the staff at Revolution busy there was little time left for lead generation. They required assistance in targeting particular industries and raising awareness of virtual tours. By working with Blueberry the staff at Revolution Viewing could focus on fulfilling customer contracts without stopping the flow of incoming prospects. We also allowed them to increase their profile in target industries.

Solution: After discussion with Revolution Viewing we sourced lists that represented key vertical markets as well as new areas not generally known for using this form of marketing. We then called companies and organisations to increase awareness and identify warm opportunities for Revolution to target with information packs and sales appointments. By gaining an understanding of the product and the variety of ways it can benefit different industries we were able to tailor our approach accordingly, producing a high level of interest.

Results: By using targeted data we were able to generate a high level of interest in the products offered by Revolution. Contacts were generally responsive and we were able to make detailed notes to pass back for future follow up. As a direct result of the calling Revolution won a contract for a major hotel chain as well as work in a number of large educational institutions.