Database Management

“Did you know it’s five times easier to earn revenue from existing customers than it is to attract new ones?”
Harvard Business School

Your company usually has collected information regarding current customers, past sales opportunities – whether won or lost - and various contact details from previous campaigns. While revisiting this data can often seem like a huge task… ignoring it represents many lost opportunities for sales.

It is obvious that keeping existing customers is just as important to the bottom line revenue as chasing new business. Too often marketing strategies focus solely on attracting new prospects, leaving your current customers to fend for themselves or take their business elsewhere. How many subscription renewals or support contracts have lapsed simply because you forgot to follow up the client in time?

Blueberry Marketing Solutions Ltd has a background in Customer Relationship Management. We know the importance of keeping contact with existing customers, identifying and addressing their changing needs and concerns, and enhancing opportunities for you to present new products to customers who already do business with you. As with managing lead generation this is not a process of harassing customers, but of understanding the needs and cycles of their business and contacting them at the right time with the right approach that gives you the best opportunity to sell your product.

We can also work through the results of previous marketing campaigns, taking a fresh look at potential customers who may’ve been lukewarm in the past, but with changing needs or a more targeted approach may be more receptive to your product. Again our clear system of grading and recording calls allows these data to be collated in a clear, usable format. This will generate return from past endeavours as well as putting in place a process that can be used to get results in the future.