Email Marketing

Email marketing is a cost effective method of increasing brand and product awareness throughout your target industries. A well-designed campaign using a properly managed mailing list will give response rates which are much higher than direct mail for a fraction of the cost.

Blueberry Marketing Solutions can manage your email campaigns for you, sourcing targeted lists of people to contact and designing a clear, effective email message to promote your products and services.

By following up with a telemarketing campaign we can ensure that you are getting the best possible results from your data. The two forms of marketing are complimentary, the email forming an introduction to contacts reluctant to take ‘cold’ calls, and the phone call serving as an opportunity to provide further information to those who have not responded to the email.

We can provide access to a range of statistics regarding your email campaign including number of responses, bounced emails, and replies received. Of course we also provided clear reporting on the progress and success of the follow up calling.

It is cheaper to retain existing customers than pick up new ones, and an email campaign informing your existing customer base of any upgrades, offers or new products is a low cost method of customer maximisation.