• Search

Knowledge Base

Share our knowledge and expertise - or sign up to our newsletter below to get our top tips delivered straight to your inbox!

Featured

Putting People First - About Our Blueberry Academy

We believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.

Read

Filter:

Sort by:

Appointment Setting, Business Services, Colleges & Universities, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

Read

Colleges & Universities, Lead Generation, Public & Third Sector

5 tips for managing your CRM implementation

Organising the data for your CRM is one of the fundamental building blocks to ensuring it is successfully adopted by the users it's intended for. We've put together five handy tips to help you understand the processes involved in successfully managing your data for CRM implementation.

Read

Data Enhancement, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors

B2B Data - Buy or Build?

When it comes to bad data, businesses are losing out. With so many options for sourcing data, what's the best choice for you and your business?

Read

Appointment Setting, Colleges & Universities, Lead Generation, Selling to Schools

Blueberry Partners with Wakefield Council to Boost Apprenticeships

Leeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.

Read

Blueberry report 28% year-on-year growth

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.

Read

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

Read

CIM win for Blueberry Director

Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!

Read

Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Customer Satisfaction, Professional Associations & Membership Organisations

Getting the Most out of Your Members - Part 1: Member Renewal

As working practices change, regulatory requirements evolve, and technology continues to drive innovation across sectors, many professional associations we work with are aware of their need to adapt to this fast-changing market landscape. Responding to all these changes while still maintaining value for members can be a challenge and, for many associations, maximising member value has become more pressing than ever.

Read

Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

Read

Putting People First - About Our Blueberry Academy

We believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.

Read

Business Services, Colleges & Universities, Enterprise IT, Event Promotion, Financial Services & Fintech, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Sales Initiative Guest Blog: 5 Step formula for planning sales events

If you are planning on using events to sell, here are some of the things to consider when in the planning stage.

Read

Business Services, Colleges & Universities, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Sales Initiative Guest Blog: 5 Tips For Lead Generation Success

We've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment.

Read

Appointment Setting, Business Services, Colleges & Universities, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Sales Initiative Guest Blog: Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

Read

Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Sales Initiative Guest Blog: Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

Read

Business Services, Colleges & Universities, Comparison Sites & Technology Innovators, Enterprise IT, Financial Services & Fintech, Manufacturers, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Sales Initiative Guest Blog: Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.

Read

Appointment Setting, Business Services, Colleges & Universities, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

Read

Appointment Setting, Business Services, Event Promotion, Lead Generation, Lead Nurturing, Selling to Schools

Selling to Schools

Marketing within the education sector is more important than ever before, so we've put together some useful tips to help you get to the top of the class, and successfully sell to schools.

Read

Appointment Setting, Business Services, Colleges & Universities, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector, Selling to Schools

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.

Read

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

Read

Customer Engagement & Relationship Marketing, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors, Stakeholder Engagement

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

Read