Traditionally, telemarketing focuses primarily on identifying the immediate opportunities to sell. While this can help boost immediate sales, it can prove a short-sighted strategy; by identifying immediate opportunities alongside nurturing a pipeline of medium and longer term leads, telemarketing can be a highly sustainable and cost effective method of lead generation.
Effective lead nurturing requires layered, targeted communications tailored to the prospect, and their position in the buying cycle. By applying a range of engagement models – email marketing, thought leader pieces, surveys and events – it is possible to build strong relationships with prospects and guide them through the decision making process. By managing an integrated campaign with a series of emails and telemarketing calls we can support your lead nurturing programmes.
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