Blueberry Marketing News
When it comes to bad data, businesses are losing out. Research shows that 22% of contact data is inaccurate or out of date and UK businesses waste almost £198 million a year through poor quality data . Royal Mail alone destroys 15 million wrongly addressed letters a year and one study shows that average business data decays at a staggering 37.7% a year. And when you take into account the opportunity cost of marketing materials going to the wrong people, the costs soon stack up even more. It's therefore essential to get your data sourcing right, as a strong dataset is key to any successful B2B direct marketing campaign.
But with so many options for sourcing data, what's the best choice for you and your business?
It's a time of change within the education sector, as schools convert to academy status and increasingly merge to form larger chains, or multi-academy trusts. With a more business-minded approach to management, academies are also more prepared to outsource elements of delivery and as budgets get tighter, schools are also looking for novel and innovative ways to get the best results – and for partners to help them deliver!
With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential? Take a look at the full artile by clicking here.
If you are planning on using events to sell, here are some of the things to consider when in the planning stage or click here to see the full article on Sales Initiative.
Telemarketing is often ill cited when it comes to the all so well-known (and regularly disputed) subject of the 'cold call'. With the development of technology and readily available databases for a multitude of businesses, the telemarketing and sales worlds are under constant criticism regarding how they should and shouldn't be making contact. We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call. See the full article on Sales Initative by clicking here.
The BANT (Budget, Authority, Need, Timing) methodology for qualifying leads is well known to most salespeople, and is a useful guide for understanding where a prospect sits within the sales cycle. However, in many cases we see companies applying these criteria overly rigorously too early, restricting their lead pipeline and discounting leads which – given a little time and attention – had the potential to become highly profitable customer accounts. We've put together a handy guide on how to use BANT qualification to your advantage. Check out the full article online by clicking here.
Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!
Check out more details and see our coverage in Bdaily here.
If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve? We work as an integral part of our customer's business development team and we share some of our insights into finding the gaps are in your sales funnel with Sales Initiative here.
Organising the data for your CRM is one of the fundamental building blocks to ensuring it is successfully adopted by the users it's intended for.
We've put together five handy tips to help you understand the processes involved in successfully managing your data for CRM implementation. You can check out the full article by clicking here.
The Christmas build up is well underway, so what does that mean for B2B lead generation?
We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period. See the full article here.
Blueberry Marketing Solutions are exhibiting at this years National Sales Exhibition. Managing Director, Faresh Maisuria, explains why he is excited to be taking part in the event.
We've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment. Check out the full article here.
Blueberry Marketing Solutions, has added the car garage aggregator site, Autobutler.co.uk, to its growing client base.
Blueberry has continued its rapid growth with the opening of a new office in Manchester city centre.
Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.
Leeds-based business development agency, Blueberry Marketing Solutions, has today announced its partnership with Wakefield Council, helping the Council to raise awareness of the Apprenticeships Made Easy Sheme.
Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.
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