Seminar/Exhibition Conference Bookings

Seminars are a great way to present your products and services to a number of interested people at one time. The problem is they are not a great return on investment unless they are fully booked. Direct mail campaigns alone have been proven to yield a response of between 0.5 – 1% if the message is consistent.

Sending out written invitations to people is a good introduction, and a soft way in to many companies who may not be receptive to ‘cold calling’. If you don’t receive a reply though it could be for a number of reasons, which cannot be determined without calling and contacting the people directly. Perhaps the invitation was never received by the relevant person, or the time doesn’t suit their diary, or the location is inconvenient, or they have a business strategy that means your product may be relevant further down the line, but isn’t appropriate at the moment. By speaking and, more importantly, listening to the key decision makers we can secure more attendees for your seminar and also identify other opportunities for future sales appointments or seminars.

Another important aspect is the follow up from the seminar, if everyone attending is left with only brochures and contact details you will see a much low return. If those contacts are kept warm, contacted for their ideas and impressions of the seminar and ideally booked for an individual sales appointment, you will achieve greater results.