Blueberry Marketing Solutions |

Customer Analysis & Profiling

DO YOU KNOW THE customer PROFILE OF YOUR target market?

Understanding your customer base is critical to define your target market and ensure you’re reaching them in the right way.

Customer analysis marketing is a great way to understand indicators such as demographic information and customer types which will be essential when targeting any new customers and boosting current customer experience.

We can help you design and develop an effective customer segmentation strategy to successfully do this. Dependent upon your business and sector and what you want to achieve, customers may be profiled on several factors to indicate their current engagement level and potential future value. For example, this may include:

Demographic indicators such as:

Business size
Sector
Decision Maker
Region
Turnover

and behavioural indicators such as:

Trends in spend
Loyalty
Regularity of previous purchases
Customer satisfaction
Engagement with emails
Number of touch-points

This will not only help you target customers more effectively, but also help you understand your ideal customer profile template to inform future customer acquisition strategies.

Call us on 0113 487 7013 or contact us here for more information.

CPD Registration Campaign Sells Out!

Our client is a trail-blazing fire solution manufacturer. As a progressive innovator in the market, our client’s fire suppression system was developed to save lives & high-rise buildings from devastating fires.

Blueberry helps environmentally friendly wood manufacturer branch out & bloom

Historic University Attracts First-rate Students and Novel Business Opportunities

Serving 18,000 highly diverse students representing over 130 countries, our client is a prestigious university based in Central London. Founded in 1892, they provide first-class education through accredited vocational and professionally recognised courses, placements, and apprenticeships. They pride themselves on changing lives, communities and businesses with education and insight. And combined with their affiliated colleges, they have an annual turnover of more than £198m.

Further Education College Bridges Skills Gaps, Boosts Business Growth and Champions Apprenticeships

Our client is a Further Education College Group in the South of England serving more than 8,000 students nationwide. They offer a broad variety of qualifications including apprenticeships, vocational courses, T-Levels, higher education, and professional certificates. They also provide wider education services, skills development, and training opportunities in the community.

World-Class Designers Reach New Heights with Blueberry

With more than 130 years of print industry experience, our client supplies ingenious design solutions for global events, exhibitions, interiors, and visitor attractions. Highly accomplished in print, light-box and graphic production, their designers develop premium large format displays, coverings and graphics. Blueberry has worked across multiple campaigns with the organisation since 2017, focusing on lead generation, appointment setting, market research and data cleansing.

Builders merchant telemarketing results in £19.5m growth

Our client is the UK’s largest independent builders’ merchant, boasting more than 60 branches across England and Scotland. With aspirations to be a ‘one-stop shop’ for building, timber, and plumbing supplies, they stock a wide range of competitively priced products from the industry’s leading manufacturers. Find out how Blueberry helped them generate an impressive £19.5 million in sales growth.

Council Exceeds Business Programme Delivery Targets

Our client is a local authority located in Hertfordshire, just 15 miles northwest of central London. The town it serves is a major regional centre and prominent retail hub in the northern home counties. With a population of more than 125,700, the council consists of 36 elected members and a town mayor, who represent twelve electoral wards throughout the district. Discover how Blueberry helped the council surpass their enterprise targets, improve local business community growth and boost sustainability in the region.

Professional Association

Our client is a professional association committed to representing those in the counselling and psychotherapy profession; representing over 30,000 members in the UK they are the leading professional body in this field.

Connection and Innovation

Our client is responsible for rolling out superfast broadband across the West Yorkshire region. In addition to this they are also responsible for co-ordinating and promoting funded schemes that provide significant business benefit and growth opportunities for small to medium enterprises (SMEs).

NHS Trust Event Promotion

Our client is a growing data management solutions provider, with 150 years of combined experience dealing with complex data for customers across a range of sectors. One solution they have developed supports healthcare organisations in effectively managing patient pathways.

Web Subscription

Our Client is launching a new aggregator website which aims to help consumers and businesses find the right legal services for them, and reduce the access to justice gap. With 12 categories covering over 130 legal services ranging from personal injury to wills and probate, our client needed to drive early adoption amongst law firms.

Flooring Manufacturer

Our client specialises in the development and manufacturing of flooring accessories, producing 5,000 products across 100 ranges. They are represented on five continents and in over 70 countries.